ALLIANCE Bank Malaysia Berhad successfully hosted its inaugural event, the Alliance Bank Heritage Run 2023, reflecting the bank’s commitment to becoming an ESG-focused organisation.
About 3,500 participants from all walks of life gathered enthusiastically to take part in the run (3km and 7km), not only to celebrate George Town’s vibrant culture and heritage but also to support local businesses.
To showcase George Town’s cultural heritage, the bank utilised iconic trishaws, a traditional mode of transportation synonymous with the city, to offer complimentary rides to see the city’s historic sites and neighbourhoods from a unique perspective.
The Heritage Run is a pivotal component of the bank’s BeESG initiative, aimed at helping businesses and individuals in adopting sustainable practices.
Alliance Bank organised a diverse range of engaging activities, in line with its commitment to build stronger connections with the communities it serves.
The run also provided runners and supporters with a collaborative canvas to express themselves through creative art. This art will be transformed into a featured wall mural by local Penang graffiti artist Abdul Rashade following the event.
Participants also had the opportunity to explore the #SupportLokal Festival Area which featured local food and beverage providers, unique craft artisans and homegrown Penang businesses within the event grounds at Padang Kota Lama.
Alliance Bank chief executive officer Kellee Kam, who also took part in the run, expressed the bank’s vision of becoming a community-centric bank while building an ESG-driven organisation.
“I am pleased that our first-ever Heritage Run has created an additional avenue for the Penang community to embrace sustainable living practices.
“The Heritage Run is a significant stride in support of UN SDG 11.4, enabling us to contribute to the preservation and safeguarding of a world cultural heritage. We look forward to organising more of such events to continue bringing positive impact to the community and environment,” Kam said.
Keeping true to its sustainability theme, the Heritage Run lanyard, medal and T-shirt were ingeniously made from sustainable materials, and packed into a reusable canvas bag.
The PET lanyard is made with recycled plastic while the medal is fashioned from recyclable wood.
The exclusive Heritage Run T-shirt features eco-friendly fabric sourced from recycled plastic bottles.
Additionally, Alliance Bank collaborated with a women-led organisation, Kloth; underscoring the bank’s efforts to empower communities through circular practices within the plastics, textiles and clothing industry.
Pix courtesy of Alliance Bank