PENANG’s cultural heartbeat resonated strongly at the launch of the Traditional Trades Campaign 2026, held at Citadines Connect Bertam Georgetown Hotel on July 16.
The initiative, officiated by state Tourism and Creative Economy Committee chairman Wong Hon Wai, reaffirmed the state’s commitment to safeguarding traditional trades as vital elements of Penang’s identity.
- Wong (right) visiting one of the booths.
In his address, Wong reminded the audience that behind every handmade craft, family recipe, and artisanal skill lies a story of perseverance and passion.
“Our traditional trades are not merely old crafts, they are the soul of Penang. They embody generations of knowledge and creativity, and they continue to inspire both locals and visitors,” he said.
This year’s campaign, presented in collaboration with the Penang Heritage Trust, highlights ten traditional trades that showcase Penang’s multicultural charm.
From the culinary icons of Jeruk Madu Pak Ali, San Kwan Loong’s traditional soy sauce, and the much‑loved Kuih Kapit, to the intricate craftsmanship of Dragon Joss Stick making, wood carving, and traditional goldsmithing, each trade reflects the patience, precision, and creativity of artisans who have kept these practices alive.
The artistry of the Nyonya Kebaya, the captivating performances of Teochew Opera, and heritage products such as Bedak Sejuk and traditional perfume making further illustrate the diversity and resilience of Penang’s living traditions.
The campaign also ties into Penang’s broader heritage framework, which has gazetted 50 heritage items across categories of Intangible Cultural Heritage, Heritage Sites, and Heritage Foods.
Wong emphasised that heritage is not confined to monuments but lives on through people, skills, and traditions. He acknowledged challenges faced by traditional practitioners, including succession and sustainability, but expressed hope that greater visibility would inspire younger generations to carry forward these legacies.
“Preserving heritage is a shared responsibility. By telling these stories, we ensure that Penang’s greatest treasures, its people and their traditions, remain alive for generations to come,” he added.
The launch, held in conjunction with George Town World Heritage Day, reflects Penang’s ongoing effort to position cultural and creative tourism as a cornerstone of its economy, while strengthening community pride and identity.
Story by Kevin Vimal
Pix by Siti Nuratikah Rahmat