THE 10th Penang Yosakoi Parade took place at the Esplanade on June 21, marking its return to the historic venue and setting a new milestone as the largest Yosakoi parade outside Japan.
This year’s edition featured a record 30 participating teams, including two from Japan, one from Singapore, one from Thailand, and 26 from across Malaysia, respectively from Johor, Kedah, Pahang, Penang, Perak, Perlis, and Putrajaya.
Thousands of spectators gathered to witness the performances, which included traditional Yosakoi dances, a free idol concert, cosplay and anime pavilions, game stalls, a food street with durians, fireworks show, and the Mizukake water-splashing blessing ceremony.
State Tourism and Creative Economy Committee chairman Wong Hon Wai said the event exemplifies Penang’s shift towards experience-led tourism.
“For years, Penang has been known for its historical charm, rich multicultural heritage, and world-famous food. These remain our strengths-but we are moving forward with a wider and more intentional strategy.
“We are building a tourism identity that is experience-led, community-driven, and creatively powered.
“This means investing in events, programmes, and partnerships that invite people to do more than just visit. We want them to engage, to participate, and to return home with stories that stay with them.
“The Yosakoi Parade is a perfect example of this approach. It’s not just something to watch-it’s something to feel, to join, and to celebrate together,” Wong said.
Wong also highlighted the state’s vision to position Penang as a creative economy hub through initiatives integrating culture, content, digital media, and innovation.
Also present was Shinya Machida, Consul General of Japan in Penang who shared that he has served in Malaysia for six months.
He expressed his appreciation for Penang’s multiculturalism and said he enjoys local dishes such as nasi kandar, bak kut teh, durian, and ayam goreng.
“This is a great opportunity to deepen ties between Penang and Japan. I am happy to see how Yosakoi brings people together to celebrate diversity,” he said.