THE George Town Festival (GTF) 2022 launches the ‘Art of Orient Garden’ campaign at Queensbay Mall here as part of its continuous effort to promote Penang as a creative hub.
GTF’s Art of Orient Garden campaign is aimed at shining a spotlight on the local design scene. The campaign focuses on local designers and fashion talents and provides them with a platform to showcase their abilities.
The campaign encompasses a fashion show which was held yesterday evening (July 5) and an exhibition from July 1 to 12.
Curated by Ivan Choo, the Art of Orient Garden features designs that are inspired by Penang’s lush greenery.
The designs were created by four local designers – Ranndy Goh, Villiam Ooi, Pa Ya Hui, and Saw Alexis – and modelled by established and emerging models from Velvet Signature and Queensbay Mall’s Vogue for Virtue Model Search.
Penang Tourism and Creative Economy Committee chairman Yeoh Soon Hin said fashion is part of the creative economy.
“It is important that we support our local designers and models, providing them with a platform to showcase their talents. This will, in turn, enhance the creative environment in Penang.
“Penang is a state where tradition and culture meet modernity and innovation.
“We will continue to strengthen our position as a premier tourist destination. The spillover benefits from the growth of tourism and the creative economy industry can help to generate more employment and entrepreneurial opportunities,” he said in his speech at the launching ceremony yesterday (July 5).
He also reminded the public that the GTF 2022 would be held from July 9 to 24.
Over 80 programmes, ranging from visual art, theatre, music, dance, film, photography and more, are taking place around George Town and beyond.
GTF festival director Jack Wong expressed his gratitude to Queensbay Mall and other supporting partners for making the campaign a success.
Also present were CapitaLand Malaysia mall management deputy general manager Peter Chan and Queensbay Mall centre manager Lee Sue Ling.
Story and pix by Christopher Tan