IN its latest venture, the Penang Development Corporation (PDC) is planning to develop a modern mixed-use project called The Coast, a sustainable development poised to redefine the southwest coastal landscape of Penang.
Spanning 5.15 acres, The Coast is envisioned as a symbol of progress aligned with the Penang2030 vision of a smart and green state. With fluid architectural lines that blend harmoniously with its natural surroundings, this integrated development will feature a dynamic mix of complementary components.
As the state’s leading development agency, PDC remains steadfast in its mission to drive inclusive and sustainable economic growth. The Coast represents a strategic initiative that integrates economic, social, and environmental pillars within a single holistic development.
Purposefully designed to meet the needs of modern urban lifestyles, The Coast will feature key components including:
- Modern serviced apartments
- Grade A corporate offices
- Vibrant commercial spaces
Guided by the “Live, Work & Play” concept, the development aims to offer a well-balanced and conducive environment for living, working, and leisure — all within a seamlessly integrated community.
Ideally situated near Tun Dr Lim Chong Eu Expressway, The Coast offers seamless access to key infrastructure, including:
- Sultan Abdul Halim Mu’adzam Shah Bridge
- Bayan Lepas Free Industrial Zone (FIZ)
- Penang International Airport

This strategic location positions The Coast as an attractive destination for multinational corporations, domestic and international investors, and professionals seeking a robust logistics network and vibrant business ecosystem.
What sets The Coast apart is its strong emphasis on green technology and environmental sustainability. Among its standout features are platinum-rated Green Building Index (GBI) certification and MSC Cybercentre designation, positioning it as a digital hub ideal for ICT and technology-driven enterprises
With its contemporary architecture seamlessly integrated with natural elements, The Coast appeals to individuals and businesses seeking a sustainable lifestyle without compromising on comfort or technological advancement.
More than just a physical development, The Coast represents a beacon of hope and progress for Penang. It serves as a catalyst for economic growth, job creation, increased investment, and a higher quality of life for current and future generations.
With its strategic location, modern design, and world-class sustainability credentials, The Coast is set to become a landmark of pride for Penang and a preferred destination for forward-thinking investors, professionals, and communities that value innovation and eco-conscious living.
As part of the project’s initial phase, PDC is now inviting submissions for the Request for Proposal (RFP) to purchase and operate the Serviced Apartment component — one of the key features of The Coast.
Qualified local, international companies and consortia are welcome to participate in this RFP process. Key details are as follows:
- RFP Document Availability: 1 October 2025 – 28 November 2025
- Document Fee: RM3,000
- More Information can be found at www.pdc.gov.my or contact Ms Farizah Hanum Ajmul Khan at 019-3077073
Pix courtesy of Penang Development Corporation