PYDC holds KOL livestreaming training programme for Penang youth


THE Penang government today launched the LiveNOW KOL Livestreaming Training Programme to help individuals in the field of digitalisation, especially the use of livestreaming.


Key opinion leader (KOL) is among the programmes planned under the recently launched Penang Youth Digital Talent initiative.


The initiative was launched on Sept 2 at Komtar by Chief Minster Chow Kon Yeow after a memorandum of understanding (MoU) was signed between PYDC and Big Domain.


State Youth and Sports Committee chairman Soon Lip Chee, who launched the programme, commended Alibaba Group and Moden Academy for spearheading the training programme, which will help more Malaysians find e-commerce success through livestreaming.


“The goal of the programme is to help people find new opportunities to improve their economic well-being and contribute to the nation’s economic development through e-commerce and livestreaming, a core medium in the future of e-commerce.


“Through this initiative, PYDC will also be able to create a pool of digital experts and match them with relevant companies that would benefit from their areas of expertise.


“This is in line with the Penang Youth Digital Talent initiative,” said Soon after launching the programme today at DISTED College in George Town.


Participants seen here during a briefing session at the DISTED College Heritage Hall


The programme, which is open to Penangites aged between 18 and 30, is held this weekend (today and tomorrow) at DISTED College in Penang.


Speaking to the press, PYDC general manager Dr Gwee Sai Ling said E-commerce livestreaming is emerging as one of the most in-demand skills of the future.


She said it would benefit the young to embrace it while there is an opportunity to do so.


“Through the course, participants can learn more about various aspects of livestreaming, including designing key visuals, copywriting and live-streaming skills by successful individuals in the said field,” Gwee said.


Apart from technical skills, the hands-on training programme will also impart soft skills on how to engage with an audience effectively, creative ideas to capture attention of the audience, products detailing, promotion selling and persuasive selling.


Also present were Big Domain co-founder and chief executive officer Henry Tye and Moden Academy founder Jerry Hang.


For further information, visit PYDC’s official website at


Story and pix by Kevin Vimal