Virtual PITE 2021 Digital Show set to attract over 100 buyers this year


THE Penang International Travel Exchange (PITE) business events tradeshow will be expanding to four different regions this year.


Penang Convention and Exhibition Bureau (PCEB) chief executive officer Ashwin Gunasekeran said the PITE business events tradeshow would be held virtually once again this year.


“The Tropical Spice Garden is one of the streaming hubs for this year’s PITE 2021 Digital Show. The travel exchange will happen from Oct 25 to 26 for the Asia Pacific and Middle East regions, while from Oct 28 to 29, it will focus on the Europe and the United Kingdom regions,” he told a press conference in Tropical Spice Garden, Teluk Bahang, today.


Penang Tourism and Creative Economy (Petace) Committee chairman Yeoh Soon Hin, PCEB chief executive officer Ashwin Gunasekeran (right) and Tropical Spice Garden owner Katherine Chua (left) checking out a plant at Tropical Spice Garden before the press conference.


Owned by PCEB, the PITE 2021 Digital Show Digital Show is organised by Penang-based professional conference organiser ACE Conferences & Exhibitions. The official media partner is Travel Industry Network (TIN) Media.


Ashwin said the show could attract more than 100 buyers, with 40 exhibitors from Penang and throughout Malaysia.


“Penang holds great promise as a preferred destination for tourism and various business events activities, namely the ones from corporate companies, travel agents, incentive or motivation houses, meeting planners, as well as associations,” he added.


Penang Tourism and Creative Economy (Petace) Committee chairman Yeoh Soon Hin said the PITE 2021 Digital Show would be held virtually again for the second year.


“I am proud to share that despite the challenges, Business Events Penang through PCEB is committed to reaching out to key markets internationally.


“The Penang government, together with PCEB, continue to ensure that Penang is a responsible destination for tourism and business events.


“We continue to emphasise on necessary precautions and efforts, such as the state-led Responsible Tourism campaign and the Next Normal Guidelines for Business Events,” Yeoh said.


Yeoh added that the PITE 2021 Digital Show would showcase the available infrastructure and upgraded facilities that could cater to physical events in the future, as well as host large virtual and hybrid events.


The tradeshow will incorporate key components such as business matching between buyers and exhibitors. It will also create an extensive marketplace for the travel and business events industries to welcome back future international businesses into Penang and Malaysia within the next few years.


Other parts of the programme include virtual networking sessions and education sessions. They will all take place virtually in a simulated exhibition centre.


Also present at the press conference were ACE Conferences & Exhibitions director Yen Tan and Tropical Spice Garden owner Katherine Chua.


Tan taking a wefie with Yeoh (right) and Ashwin (left) after the press conference.


For more details about the PITE 2021 Digital Show, visit



Story by Christopher Tan

Pix by Chan Kok Kuan